Acquisitions
Target identification, commercial fit, outreach strategy, and disciplined pursuit.
What We Do
Deal work for people who need more than a broker.
Mercury Group combines transaction discipline with operator judgment: the ability to evaluate a company, read the market, shape the story, and help principals move toward a better outcome.
Mergers
Partner alignment, valuation logic, risk review, and post-close operating rationale.
Business Sales
Exit readiness, buyer strategy, management narrative, and negotiation support.
Strategic Advisory
Decision support for capital events, partner buyouts, growth plans, and succession.
Deal Lens
A sharper way to judge the path forward.
Mercury Group evaluates opportunities through the questions that usually decide whether a transaction gains leverage or loses it.
Enterprise Value
What is the business worth when growth quality, concentration, risk, and timing are visible?
Buyer Fit
Which counterparties can see the strategic value and move with enough conviction to matter?
Execution Risk
Where can diligence, structure, or communication weaken the outcome before terms are final?
Timing
Should the company move now, prepare quietly, or build toward a stronger future process?
Partner Group
Built by people who understand operating reality.
Mercury Group is shaped by partners with firsthand experience building companies, growing revenue, managing regulated markets, and participating in strategic transactions. Their prior company roles inform the work without defining Mercury as an extension of any other business.
Kevin Burd
Founder & Operator
Founded Chemular in 2015 and helped grow it into a leading North American regulatory consulting group in the tobacco space. Also founded North America Nicotine, described as the largest distributor of premium nicotine raw materials in North America.
Jason Carignan
Commercial Strategy & Transactions
Has led business strategy, revenue enhancement, strategic partnerships, and IP management; founded Dryft Sciences before its acquisition by British American Tobacco; and has worked across M&A, public deal transactions, startups, and middle-market growth.
Jesse Maxwell
Sales Growth & Market Expansion
Brings sales leadership in nicotine and tobacco markets, customer partnership development, contract manufacturing strategy, geographic expansion experience, and involvement in the 2023 strategic sale of TJP Labs' PMTA nicotine pouch assets.
Operator-led
Mercury Group is built around the judgment of people who have launched, scaled, sold, advised, and commercialized businesses. That matters in private transactions because the strongest deal case is rarely just a spreadsheet; it is the operating story behind the numbers.
Our Approach
Senior, direct, and built around leverage.
The best transaction process does not start with noise. It starts with a sharp thesis, credible materials, qualified counterparties, and control over the next step.
Phase 1
Position the opportunity
Clarify goals, valuation expectations, buyer universe, risks, and deal narrative.
Phase 2
Build qualified momentum
Coordinate confidential outreach, screen serious parties, and protect focus.
Phase 3
Negotiate with control
Support diligence, compare terms, manage pressure points, and drive closure.
Considering a sale, merger, or acquisition path?
Bring Mercury Group in before the market defines the terms. Early positioning can change valuation, timing, buyer quality, and negotiating leverage.
Contact
Start with a confidential conversation.
Share the essentials and a senior partner will respond directly. Every conversation starts discreetly, with the context required to determine fit and next steps.
partners@mercurygroup.coTransaction Inquiry
Share the company, transaction objective, timing, and any confidentiality requirements.